Post by account_disabled on Jan 24, 2024 3:49:02 GMT
Metrics to track: Cost per lead Average lead score Total MQLs Lead-to-conversion ratio Attribution in a last-touch model Best practices for top-of-funnel marketing With the two goals and metrics above in mind, follow these best practice tips for building or refreshing your top-of-funnel marketing strategy.
Understand who your ICP is and their journey to conversion Attracting high-quality, quick-to-convert leads requires you to have a deep understanding of who your ICP is, what makes Phone Number List them sit up and take notice, the challenges they face, and where they spend their time online.
The more detailed your ICP, the better. of existing customers who match your ICP, and use their journey to conversion as an indication of the journey your new prospects could take. Exercises like day-in-the-life mapping can also be hugely beneficial here as they can reveal habits, challenges, and needs that competitors may have missed. Once you have built a detailed profile and customer journey, you can create content that demonstrates how your brand, products, and services fit into their life and you can target them on the platforms they frequent.
Understand who your ICP is and their journey to conversion Attracting high-quality, quick-to-convert leads requires you to have a deep understanding of who your ICP is, what makes Phone Number List them sit up and take notice, the challenges they face, and where they spend their time online.
The more detailed your ICP, the better. of existing customers who match your ICP, and use their journey to conversion as an indication of the journey your new prospects could take. Exercises like day-in-the-life mapping can also be hugely beneficial here as they can reveal habits, challenges, and needs that competitors may have missed. Once you have built a detailed profile and customer journey, you can create content that demonstrates how your brand, products, and services fit into their life and you can target them on the platforms they frequent.